united* always always pushing the envelope. Perry gets recognition from one of private labels go-to's:
In my three years of working on PLBuyer, one thing that I’ve definitely noticed is that there is much confusion among consumers of what private label really means.
Whether you call them private labels, private brands, store brands, consumer brands, own brands or something else, we were talking about them at our first conference held last month at the Hilton in Chicago. I was very pleased with how the event turned out, and I heard a lot of positive input from the attendees as well.
My own personal thoughts on one of the best presentations of the whole conference was Perry Seelert’s presentation on Being Comfortable With Uncomfortable Ideas. He very much captivated the room with his speech. He basically said that too many retailers out there are patting themselves on the back and thinking they're doing a good job with their private label programs when, in fact, they ought to be digging deep down and really looking at what could take their program to the next level...
My own personal thoughts on one of the best presentations of the whole conference was Perry Seelert’s presentation on Being Comfortable With Uncomfortable Ideas. He very much captivated the room with his speech. He basically said that too many retailers out there are patting themselves on the back and thinking they're doing a good job with their private label programs when, in fact, they ought to be digging deep down and really looking at what could take their program to the next level...
Full article over at PL Buyer.
No comments:
Post a Comment