VO5, ya'll need a throw back

while doing some research, we came across this diamond in the rough. branding (now painfully) requires a gradient, drop shadow, and "there's an app for that" look. It didn't always use to be this crass. VO5 is a great example of what once was great but now is gradient as most brands-in-crisis go. Take a look at your past, it'll probably save you from the 99¢ stores liquidations.



VS.