respect, old spice man

we're officially obsessed with the old spice campaign. what began as a hilarious ad with 'i'm on a horse' to the tim & eric rendition (pa pa pa pa power!) then back to isaiah mustafa's internet takeover and 'swan dive', they've certainly taken it to a new level with the old spice youtube video replies. they've hit up people on twitter, facebook, yahoo, blogs, reddit, pretty much blowin up the internet. of course its awesomeness had to come to an end, with his final video and excellent line," SILVERFISH HANDCATCH!" whether or not it makes people buy more deodorant, it really got the world talkin about old spice. check out all his genius tweets on his twitter. best. viral campaign. ever.

isaiah and crew def had a busy day. take a look how it was done here by W+K Portland.