today's post is by our very own strategic partner perry seelert, for all you sports fans:
Every day when we are working with either new or existing clients, we always emphasize the importance of design having a seat at the table. And whenever I think our industry is making progress, something as horrible as the Met's latest branding effort rears its ugly head..
Now let me be clear, I am a Yankee fan and will take every opportunity to make fun of the Mets. But here is the deal....
The Mets just invested millions of dollars ($850 M to be precise) in a new ballpark, and by all first accounts, it is going to be beautiful. Considered architecture.
It is sad that is saddled for the next 20 years (at $20 Million a year) with Citibank name and overall brand. Not exactly a thriving endorsing brand entity. But then you have this hideous new brand identity, which is not insignificant, given that it will appear on all players uniforms the entire season, it really is revealing.
Structure, naming and identity all being coherent in their language???
Just proves again why the Yankees are the brand leader in New York. And a little C.C. Sabathia doesn't hurt either. Yes, the Yanks have more dollars, but they do have attention to detail in all aspects of their visual language.
Hey Mets fans, you can always switch to our side....Really, why endure the constant pain?
- PS
or in layman's terms: branding fail: logo not sexy on uniforms.
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