pl buyer reflects on united*

united* always always pushing the envelope. Perry gets recognition from one of private labels go-to's:


In my three years of working on PLBuyer, one thing that I’ve definitely noticed is that there is much confusion among consumers of what private label really means.

Whether you call them private labels, private brands, store brands, consumer brands, own brands or something else, we were talking about them at our first conference held last month at the Hilton in Chicago. I was very pleased with how the event turned out, and I heard a lot of positive input from the attendees as well.
My own personal thoughts on one of the best presentations of the whole conference was Perry Seelert’s presentation on Being Comfortable With Uncomfortable Ideas. He very much captivated the room with his speech. He basically said that too many retailers out there are patting themselves on the back and thinking they're doing a good job with their private label programs when, in fact, they ought to be digging deep down and really looking at what could take their program to the next level...

Full article over at PL Buyer.

being comfortable with uncomfortable ideas

Let’s be honest, we have lived the high life over the last couple years, reveling in the greatness of private brands. Sales are up, consumer indicators are up, retailers’ overall enthusiasm for their own brands is up; but there is a self-congratulatory syndrome at play that is dangerous. We have been lulled into a false sense of security. Following up on his provocative three part series from this site, United* strategic partner Perry Seelert will talk about Being Comfortable With Uncomfortable Ideas at the PLBuyer Conference June 5-7 in Chicago. United* is a leading authority in retail branding, with partnerships in five classes of trade, all focused on dramatically improving their clients’ private brand programs, and in this presentation they will pull no punches. They will offer a bold and unique critique of the industry, and suggest that it is good thing to feel uncomfortable with the industry’s branding progress. The capstone will be their five top marketing initiatives and recommendations for taking your program (and the industry) to the next level.

Register by April 20 for the early bird discount. Visit www.plbuyerconference.com.

Be sure to check the article over at My P Brand and give Perry some comments!