the apple, indeed, does not fall far from the tree

when a reporter asked what market research went into the iPad, mr. jobs replied: "none. it's not the consumers' job to know what they want." his design decisions, mr. jobs explained, were shaped by his understanding of both technology and popular culture. his own study and intuition (not focus groups) were his guide.

we, creatives, salute you, steve, on a "jobs" well done.

happy birthday diana!

Yep, back to back Birthdays! Our young one is growing so fast. All of those Insanity™ workouts are really paying off D. I love the new bulked up look.

Happy birthday law!

We know how much you love Eva Mendez!

art of flight trailer // metal version

whip yo hair back n forth.

2011 surfrider foundation calendar

ooh sexy. check out the rest here.

chillin at the standard

baller status:

check out the bromance action between noah and tel even rockin the same pose:



united* keepin cool at the rooftop of the standard hotel in nyc with 30 mph winds. way to beat that 90+ heat.

VO5, ya'll need a throw back

while doing some research, we came across this diamond in the rough. branding (now painfully) requires a gradient, drop shadow, and "there's an app for that" look. It didn't always use to be this crass. VO5 is a great example of what once was great but now is gradient as most brands-in-crisis go. Take a look at your past, it'll probably save you from the 99¢ stores liquidations.



VS.