beware: the copycat virus is still out there

but fear not, our strategic guru, perry seelert, has identified the cure to this brand epidemic. the answer: "lead with your brand design instead of mindlessly following others."

read perry's full article via progressive grocer's store brands.

perry on private brands

perry has written some words of wisdom for the preface of upcoming book grocery store brand design. read the first part on my p brand.

feature friday // artichoke pizza

frozen pizza has never looked so ballsy. check out our latest project for a&p and legendary nyc pizzeria artichoke basille's. true new york pizza with real new york attitude, see telboy n kelli feed it to their face!

back for the future // mike j. fox edition

after years of fanboy petitions, the much anticipated nike air mags (a.k.a. nike air mcflys), made popular via mike j. fox are now available...for a good cause. 1,500 pairs will be up for auction via eBay with 100% of the proceeds, supporting the michael j. fox foundation for parkinson's research. well done (again), nike. we can't wait for the self-tying edition.